Is it a 6 or an upside-down 9? Different things can be taken in different ways. Toyota wanted to reflect on its own internal communications and highlight the everyday differences in perception.
Not everything is black or white
ITP Europe designed a poster for the Japanese carmaker’s annual Quality Month campaign to get its staff thinking about how customers’ expectations or visions don’t always match up with their own. The last thing you want is to delay a product launch or go over budget.
But by putting ourselves in the client’s shoes, we can sort out any potential misunderstanding well in advance. Or even better: meet the customer’s expectations and create the best customer journey possible.
Client perception is the key to success!