Messages, instructions or sentences can be interpreted very differently. In support of their annual Quality Month campaign, Toyota reflected on their own internal communication to highlight the everyday differences in perception. They also asked ITP Europe to come up with a poster design.
Your client often has expectations or visions which don’t always correspond with your own understanding, which can lead to product launch delays or budgets being exceeded.
By putting yourself in the client’s place, potential misinterpretations can be resolved well in advance. Or even better: you can meet their expectations, thus establishing an extended Customer Journey. That’s why Toyota, in partnership with ITP Europe, created the awareness campaign to make people think about the potential differences in perception and to realise that not everything is plain black or white.
Client perception is the key to success!